A “Frangelic” New Look

Frangelicas Brand Redesign

Year: 2011

Client: Franjelicas Eatery

Sometimes great design is in the small stuff. We had a chance to stretch our creative legs with delicious detail for this delightful Joburg eatery.

We worked closely with the interior designer to ensure an integrated look and feel when you walk into the store. The team particularly enjoyed “site visits” where we were able to really get the feel of the place – around the dessert table! The inspiration for the logo was Head Chef Fran’s melt-in-your-mouth sweet treats, which are known around town as simply heavenly, or, rather, frangelic. Our work included logo design and brand development, copywriting and layout design on the menu, as well as packaging and uniform design.

The proof really is in the pudding with this one, and the great food at Frangelicas finally has a brand identity to match.