An ABSA Send-Off Worth a Million Messages


Year: 2011

Client: ABSA Sponsorships

When ABSA approached us to create 30 personalised books for the Springbok squad and their management just 4 weeks before their departure for New Zealand, client services really thought there was a typo in the email. After a detailed briefing session, it seemed that was not the case.

We set to work immediately, starting with the heavy production work on this job. The challenge was to create 30 personalised gift books (each one unique), that looked stunning – we’re talking about keepsakes for the Springbok World Cup squad here – and within the allocated budget from client. Our resident production guru from Typo Printing, Rachelle Raff, jumped at the challenge and mock-up, after mock-up after mock-up the challenge was solved. In end, we went to print with what we are sure is a record-breaking 72 different PDF files!

The result was a stunning, personalised gift book for each player and each member of their management team, complete with their name and individual photos, a hand-crafted touch in the different papers used in the book, nostalgic images and inspiring words from home and, of course, messages from the Team of Millions (Jupiter Drawing Room’s ATL campaign concept) addressed to each of them.